EventMarketer EMS21 Session with Socio and MAD//Fest
MAD//Fest was created by marketers & event planners who were sick of boring events, and has emerged as one of the world’s hottest hybrid, experiential events. Initially an in-person gathering of thousands of UK-based marketers at a “pop-up” town full of pubs, each a unique experience hosted by a sponsor, MAD//Fest morphed into a virtual experience with 23,000+ attendees from over 50 countries using Socio’s event platform. Now, they run an immersive hybrid experience where true human connection is at the core, virtual & in-person attendees interact, and sponsors are prepped to bring their A-game. So don’t get mad about boring events, learn the secrets of the MAD//Fest hybrid playbook! Hear more from Andrew Pearson, CMO, Socio, & Ian Houghton and Dan Brain, Co-founders, MAD//Fest.